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Volume 2, Issue 7
Frequency: 12 Issue per year

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Areas Covered: Multidisciplinary
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Journal Type: Online (e-Journal)

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ISSN Number:
2582-8568


Journal DOI No:
03.2021-11278686

Title:
Impact of Knowledge Integration on Brand Management

Authors:
VEERBHADRA YADWAD , S. R. BHARAMNAIKAR , UMESH BHUSHI

Cite this Article:
VEERBHADRA YADWAD , S. R. BHARAMNAIKAR , UMESH BHUSHI ,
Impact of Knowledge Integration on Brand Management ,
International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Volume: 2, Issue: 7, Year: July 2021, Page No : 121-125,
Available at : http://irjhis.com/paper/IRJHIS2107022.pdf

Abstract:

As the pandemic creating physical distances in terms of restricting meetings with customers, it has become more important to organizations to focus on brand management which can help in surviving and enhancing business. Since every organization strive for such goals, one of the important factors “Knowledge Integration” is emerging as the core differentiator among the organizations in the competitive and the present challenging scenario. Knowledge management within organization exists but inter organization knowledge integration makes the whole difference. While time is the major concern as employees in organization focus on day-to-day activities for not spending time on knowledge upgradation. The systematic way of knowledge integration among the employees and external organizations should help achieving key performance indicators of individuals and organizations. Since this process in more of connecting to the external world, it helps greatly in Brand Management. Knowledge seekers and knowledge sharing organizations are always considered with high esteem because of their acceptance to change. Present pandemic guiding people towards new normal and its important for every organization to focus knowledge integration process, enhance skills, learn new things and work towards brand management which can spread business even remotely.



Keywords:

Knowledge Management, Key Performance Indicator, Brand Building



Publication Details:
Published Paper ID: IRJHIS2107022
Registration ID: 20285
Published In: Volume: 2, Issue: 7, Year: July 2021
Page No: 121-125
ISSN Number: 2582-8568

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ISSN Number

ISSN 2582-8568

Impact Factor

5.566 (2020)

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