Paper Details

As the pandemic creating physical distances in terms of restricting meetings with customers, it has become more important to organizations to focus on brand management which can help in surviving and enhancing business. Since every organization strive for such goals, one of the important factors “Knowledge Integration” is emerging as the core differentiator among the organizations in the competitive and the present challenging scenario. Knowledge management within organization exists but inter organization knowledge integration makes the whole difference. While time is the major concern as employees in organization focus on day-to-day activities for not spending time on knowledge upgradation. The systematic way of knowledge integration among the employees and external organizations should help achieving key performance indicators of individuals and organizations. Since this process in more of connecting to the external world, it helps greatly in Brand Management. Knowledge seekers and knowledge sharing organizations are always considered with high esteem because of their acceptance to change. Present pandemic guiding people towards new normal and its important for every organization to focus knowledge integration process, enhance skills, learn new things and work towards brand management which can spread business even remotely.

Knowledge Management, Key Performance Indicator, Brand Building