Paper Details

Green marketing is the emerging concept which has been developed particular important in the recent market. This concept has been enabled for the re-marketing and packaging of products available in market. Even, the development of green marketing has been opened the door of opportunity to the companies as well as co-brand their products into different line, lauding the green-friendliness of some while ignoring that of others. The Green marketing techniques are going to be explained as an immediate result of movement within the minds of the buyer market. As results of this businesses have increased their rate of targeting consumers/customers who are concerned about the environment. These same consumers through their concern have been interested in integrating environmental issues into their purchasing decisions through their incorporation into the process as well as the content of the marketing strategy for whatever product may be needed. This paper studied how businesses have increased their rate of targeting green consumers, those that are concerned about the environment and permit it to affect their purchasing decisions. The paper discusses the three different particular of green consumers and explores the challenges and opportunities businesses have with green marketing. The paper also examine the present trends of green marketing in India and elaborate the reason why companies are adopting it and future of green marketing and concludes that green marketing are some things which will continuously grow in both practice and demand. This paper has also being focused on the Green marketing environment and its growing marketing potentiality.

Evolution of green marketing, need of Green Marketing, Advantages of Green Marketing, Adoption of Green Marketing, Green Marketing Mix. Future of Green Marketing