Paper Details

In today's perplexing and global marketing environment, the insurance industry is fluctuating day by day, which is becoming enormously complex in today's global marketplace. Customer relationship management is a catalyst for the development of the insurance industry. It's an industry loom that seeks to unite the people, the process, and the technology to improve an organization's relationship with its customers, both those presented and potential ones. with low strength. Many insurance service providers are determined to enter competitions in the insurance service industry to convince customers to use insurance. Today, a company's competitiveness is directly dependent on its relationship with its target customers. The main reason to implement customer relationship management is that it helps to ignore the effect of changing customer behavior in insurance companies. The insurance industry has its own complexities and challenges, but it is also highly motivated in the sales sector, which makes it well-suited to implementing customer relationship management techniques. Some of the most common challenges faced by insurance agents are a strong case for customer relationship management. Insurance service providers have long understood the value of customer relationship management, but still face some difficulties and challenges in implementing customer relationship managementinto practice.

Customer Relationship Management, Insurance Industry, Catalyst, customer relationship management Techniques, Complexities and Challenges.