Paper Details

Service Quality of the banks referred as an responsibility of all banks to accomplish the goals and wants of the consumers. The present need of banks is to have good relationship with customers by providing quality services to retain the existing and generate new customers. This study tries to learning the service superiority in the banking area in the present scenario. The scope of this study is to identify the service quality of public and private banks in Canara district. This research is created on main data and subordinate data. This study only focuses on the dimensions of service quality i.e. reliability, assurance, tangibility, empathy and responsiveness. The primary data was collected from 400 customers of banks located in Canara district. The study was carried out with the replies of the consumers of the public segment banks and private segment banks by implementing stratified arbitrary sampling through questionnaire and obtainable in the form of tabularization. This study carried to bright the fact that the consumers were more happy on the service quality of the banks in the area and the same time they presume a lot more from the banks in the present technological development and drastic pandemic disease in the banks.

Service Quality; Perception; Preference; Banking; Public & Private Sector.