Paper Details

The study's major goal was to figure out what characteristics and which element of marketing mix influence the choice of Talcum Powder. Data was collected from 200 respondents using the convenience sample approach. The findings revealed that the ranking of influencing factors on the choice of Talcum powder amongst the consumers is significantly different. Out of the Five marketing mix factors (Product quality, Price, Promotion, Place and Good will) identified, “Product” as it has the highest rank of 3.70. The least influencing factor is “Promotion” as it has the lowest rank of 2.58. This implies that the consumers are most influenced by the product quality itself, while have least influence of Promotions on their choice of Talcum powder. The finding of research showcasing the influencing factors ,shall enable the marketer to effectively devise his marketing mix strategy to attract the consumers.

Factors Influencing Choice of Talcum Powder and devising marketing mix strategy