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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
Consumers Buying Behaviour towards Organic Food Products in Kerala
Authors:
Cite this Article:
,
Consumers Buying Behaviour towards Organic Food Products in Kerala, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Volume: 3, Issue: 5, Year: May 2022, Page No : 19-25,
Available at : http://irjhis.com/paper/IRJHIS2205004.pdf
Abstract:
The choice of organic food products in the consumption basket of Indian consumers have increased over the years due to their increased attention towards nutrient content and quality of food. After the outbreak of covid-19, the health consciousness of average consumer has increased and the consumers are changing their life styles by adopting healthy food habits. The present paper is an attempt to study the buying behaviour of consumers towards organic food products in Kerala. Convenient sampling method was used for selecting samples from the population and sample respondents includes both organic and non-organic buyers. The collected data was analyzed with the help of statistical tools like chi-square, weighted mean and ranks. The result of the study indicates that more concentration is needed on affordability and accessibility than awareness on organic food products
Keywords:
buying behaviour, food habits, health, natural, organic food
Publication Details:
Published Paper ID: IRJHIS2205004
Registration ID: 20715
Published In: Volume: 3, Issue: 5, Year: May 2022
Page No: 19-25
ISSN Number: 2582-8568
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