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ISSN Number:
2582-8568

Journal DOI No:
03.2021-11278686
 Title:
Digitlisation, An era to change consumer buying behavior habit: a study to analyse responsible factors
Authors:
Dr. Vivek Kumar Mishra , Dr. Gajendra Kumar Gupta
Cite this Article:
Dr. Vivek Kumar Mishra , Dr. Gajendra Kumar Gupta ,
Digitlisation, An era to change consumer buying behavior habit: a study to analyse responsible factors, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Volume: 3, Issue: 6, Year: June 2022, Page No : 69-77,
Available at : http://irjhis.com/paper/IRJHIS2206010.pdf
Abstract:

All though we are more aware towards Corona (Covid- 19) and it's precautions, it changed our routine of life during the pandemic. Consumer's adopt the new technology is and next level of buying the product and payment gateways and they become became familiar towards digitalization. The availability of high speed internet and updating of technology impact on consumer buying behaviour. In this study we discuss about the digitalization and its impact on consumer buying behaviour. We also discuss about the factors which impact on behaviour like availability payment gateways, security issues, return product delivery precautions variety of the product and many more. The data was collected through structured questionnaire and after that analysing the data we used analysis software program SPSS. Keywords: consumer buying behaviour, digitalization, payment gateways,


Keywords:

consumer buying behaviour, digitalization, payment gateways,
Publication Details:
Published Paper ID: IRJHIS2206010
Registration ID: 20752
Published In: Volume: 3, Issue: 6, Year: June 2022
Page No: 69-77
ISSN Number: 2582-8568
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ISSN Number

ISSN 2582-8568

Impact Factor

5.828 (2022)

5.71 (2021)

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03.2021-11278686