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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
THE EMERGENCE OF DIGITAL MARKETING AND ITS IMPACT ON THE SERVICE SECTOR
Authors:
Cite this Article:
,
THE EMERGENCE OF DIGITAL MARKETING AND ITS IMPACT ON THE SERVICE SECTOR, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Volume: 3, Issue: 10, Year: October 2022, Page No : 34-43,
Available at : http://irjhis.com/paper/IRJHIS2210006.pdf
Abstract:
The service sector contributes the most to the country's GDP, making India the large economy with the highest rate of growth in the world. The growth of service sectors has been impacted by the emergence of digital marketing. Newer avenues for interacting with target audiences have emerged as a result of the development of advanced internet technology. Regardless of the type of services, digital marketing has become an essential element. Various tactics or strategies of digital marketing have been adopted by marketers for attracting current or potential customers. This paper examines the emergence/evolution, tactics or strategies of digital marketing and its impact on financial services, travel & tourism, and hotel services.
Keywords:
Digital Marketing, SEO, PPC, E-Mail Marketing, Affiliate Marketing, Social Media Marketing, Content Marketing.
Publication Details:
Published Paper ID: IRJHIS2210006
Registration ID: 20845
Published In: Volume: 3, Issue: 10, Year: October 2022
Page No: 34-43
ISSN Number: 2582-8568
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