Volume 06, Issue 02
Frequency: 12 Issue per year
Paper Submission: Throughout the Month
Acceptance Notification: Within 2 days
Areas Covered: Multidisciplinary
Accepted Language: Multiple Languages
Journal Type: Online (e-Journal)
ISSN Number:
2582-8568
Customer Relationship Management (CRM) is an essential business strategy that aims to manage and maintain relationships with customers, ultimately increasing customer satisfaction and loyalty. While technology plays a significant role in CRM, people also play an integral part in building and maintaining relationships with customers. In this paper, we will discuss the role of people in customer relationship management. The role of people in CRM is critical for building strong relationships with customers. Employees who interact with customers must have a deep understanding of customer needs, be able to build trust and rapport, create a positive customer experience, collect and analyze customer data, and collaborate with other departments. By doing so, they can help to drive customer loyalty and increase profitability for the organization.
Customer Relationship Management, people, needs, marketing