Paper Details

The main aim of this study is to understand research scholars’ and college teachers’ preferences towards the attributes of workshops held on research methodology and to examine the relative importance of the attributes of research methodology workshops considered by the research scholars and college teachers. This research study has used five attributes of research methodology workshops viz., type of course, level, duration, fees, and mode of conduction of workshop. The researchers have strived to understand which of these attributes are the most and least preferred by the potential participants. 227 research scholars and college teachers were surveyed to collect the required primary data. The data was gathered by using availability and purposive sampling techniques. A well-structured questionnaire was designed and 15 conjoint cards were created and distributed to the participants. The researchers also evaluated the relative importance of each choice under various attributes. The results of conjoint analysis show that the attributes of workshops related to research are significantly different from each other (p<.05, F=6.838). A workshop on ‘statistical analysis’ is the most preferred course choice and a workshop on ‘publication of research’ is found to be the least preferred course choice. It was also found that college teachers and research scholars prefer to participate in advance level courses rather than basic-level courses.

Research, conjoint analysis, preference, workshop, college teachers, research scholars