Paper Details

This research paper aims to explore the role of Artificial Intelligence (AI) in enhancing mental accounting processes and improving working capital management (WCM) for entrepreneurs. Mental accounting refers to the cognitive categorization and allocation of financial resources, while working capital management involves the efficient management of short-term assets and liabilities. The paper investigates how AI technologies can assist entrepreneurs in optimizing their mental accounting practices and making more informed decisions regarding working capital management. The study also examines the potential impact of AI-driven mental accounting and WCM on the financial performance and success of entrepreneurial ventures. Through a conceptual framework and analysis of empirical evidence, this paper provides insights into the benefits, challenges, and managerial implications of integrating AI into mental accounting and WCM processes.

Artificial Intelligence, Mental Accounting, Working Capital Management, Entrepreneurship, Decision-Making etc.