Paper Details

One of the most important factors influencing consumer preference in the current world is branding. It's intriguing to realize that there are still many undefined ways in which branding might influence behavior, including purchase decisions. Even if a product might be produced in an industrial setting, the brand identity design is thought out. The process of branding is the result of the combined efforts of brilliant marketing minds. Because it has a greater influence on the consumer's purchasing decision, successful companies have developed their brand image. In terms of market rivalry, branding functions as a corporate strategy. The person never recognizes a product as being the one he likes when he sees it without the wrapper or logo. He trusts being from a particular brand? Most likely not. Branding affects how people perceive familiarity and appeal, as well as how they decide whether to buy a product. The goal of this research paper is to examine how different branding characteristics affect consumers' purchasing behavior.

consumer, Branding, strategy, effect, influences