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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
An Empirical Study of Social Media Marketing in Tourism with Special Reference to Kolhapur City
Authors:
Cite this Article:
,
An Empirical Study of Social Media Marketing in Tourism with Special Reference to Kolhapur City, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Volume: 4, Issue: 9, Year: September 2023, Page No : 55-70,
Available at : http://irjhis.com/paper/IRJHIS2309009.pdf
Abstract:
The primary objectives of this research paper are to investigate whether social media has an effect on tourism, what advantages tourists perceive from utilizing social media while travelling, and whether there is a chance to strategically provide value for Tourists. The use of social media is expanding quickly in the travel sector. More and more academics are conducting research into the effects of social media on various facets of the travel and tourism sector. A key component of developing a tourism management plan includes social media.
Keywords:
Social Media, Marketing, Tourism, Tourism Awareness, Tourist Perception
Publication Details:
Published Paper ID: IRJHIS2309009
Registration ID: 21168
Published In: Volume: 4, Issue: 9, Year: September 2023
Page No: 55-70
ISSN Number: 2582-8568
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