Paper Details

This research delves into the intricate interplay between Gujarat's regional cuisine and tourist experiences, unveiling the profound impact on perceptions, economic contributions, and overall satisfaction. Through a mixed-methods approach, combining qualitative interviews, quantitative surveys, and social media analysis, the study elucidates the rich diversity of flavors and cultural significance inherent in Gujarat's culinary tapestry. Findings underscore that regional dishes transcend mere gastronomic delights, acting as cultural gateways that offer tourists an authentic and immersive exploration of Gujarat's history and heritage. Quantitative results reveal a positive correlation between exposure to regional cuisine and tourist satisfaction, with culinary activities significantly contributing to the local economy. Social media analysis emphasizes the pivotal role of online platforms in amplifying the impact of culinary experiences and shaping the digital narrative of Gujarat's tourism. In conclusion, strategic recommendations are proposed to enhance culinary tourism, including curated culinary experiences, influencer collaborations, and the development of interactive tourism information. Looking forward, the future scope involves collaborative initiatives for sustaining the momentum gained, exploring evolving tourist preferences, and embracing sustainability practices in culinary tourism. This study envisions Gujarat's culinary odyssey not only as a current tourism allure but as a catalyst for a sustainable and vibrant tourism ecosystem in the future.

Gujarat, culinary tourism, regional cuisine, tourist perceptions, economic impact