Paper Details

The global tobacco industry, a pervasive force with profound implications for public health, prompts a critical examination of the relationship value customers hold within the realm of retail pharmacies. This research navigates the intricate landscape of retail pharmacies, which not only serve as healthcare providers but also engage in the controversial practice of selling tobacco products. Against the backdrop of escalating health concerns related to smoking, this study seeks to unravel the dynamics of customer relationships, loyalty, and the ethical considerations arising from the juxtaposition of health promotion and tobacco sales in these healthcare-oriented retail environments. The objectives of this research are twofold. Firstly, it aims to meticulously examine the relationship value of customers who partake in cigarette purchases within retail pharmacies. This investigation involves exploring factors such as loyalty, satisfaction, trust, and overall customer experience in the context of tobacco sales. Secondly, the study delves into the ethical considerations and potential conflicts arising from the dual role of retail pharmacies as healthcare providers and sellers of tobacco products. This multifaceted exploration aims to contribute nuanced insights to the ongoing discourse surrounding the role of retail pharmacies in promoting health amidst the controversial sale of tobacco products.

Retail pharmacies, tobacco sales, customer relationship value, loyalty, ethical considerations, healthcare providers, public health, smoking, health promotion