Paper Details

This research paper investigates the impact of patient perceptions on the choice between generic and brand-name medications and its consequences for medication adherence and treatment outcomes. In the dynamic pharmaceutical landscape where both generic and brand-name medications coexist, understanding patient preferences becomes crucial. Through a mixed-methods approach encompassing surveys, interviews, and focus group discussions with diverse participants, this study explores the factors influencing patient choices, correlates medication preferences with adherence levels, and identifies barriers to adherence. The findings shed light on the implications for healthcare providers, policymakers, and the pharmaceutical industry, emphasizing the need for targeted interventions and improved communication strategies to enhance patient understanding and promote optimal treatment outcomes. This research delves into the complex interplay between patient perceptions, medication choices, and healthcare outcomes, focusing specifically on the dichotomy between generic and brand-name medications. With the pharmaceutical landscape offering both options, understanding patient preferences and their impact on adherence is critical. Employing a mixed-methods design, including surveys, interviews, and focus group discussions, this study unveils the multifaceted factors influencing patient decisions. Correlating these choices with medication adherence and treatment outcomes provides a comprehensive view of the dynamics. The study's findings hold implications for healthcare providers, policymakers, and the pharmaceutical industry, highlighting the need for targeted strategies to bridge communication gaps and promote informed decision-making for improved patient outcomes.

generic medications, brand-name medications, patient perceptions, medication adherence, treatment outcomes, healthcare communication.