Paper Details

This paper explores the evolution of user interfaces (UI) in the banking and financial services industry, tracing its journey from early text-based systems to today's sophisticated and personalized online experiences. The analysis dives into various stages of this evolution, highlighting key milestones and technological advancements that shaped the user experience. The initial section delves into the rudimentary text-based and command-driven interfaces, followed by the introduction of ATMs and their limited accessibility. The rise of the graphical user interface (GUI) era is then explored, focusing on the emergence of early online banking systems and the challenges they faced. The paper then delves into the internet era, discussing the shift towards web-based banking platforms and the growing emphasis on usability and functionality. It highlights the impact of the mobile revolution and the significant shift towards mobile banking apps, emphasizing the importance of touch-based design, simplicity, and gamification strategies. Furthermore, the paper explores the recent integration of artificial intelligence (AI) and its impact on user interfaces. The adoption of AI-powered chatbots, natural language processing (NLP), and intelligent financial assistants is discussed, highlighting their role in transforming customer interactions and offering personalized functionalities. Finally, the paper concludes by providing a glimpse into the future of banking UIs, emphasizing the potential of hyper-personalization, augmented reality/virtual reality integration, and biometric authentication methods. This analysis offers a comprehensive understanding of how the banking industry has continuously adapted its UIs to meet the evolving needs of customers and harness innovative technologies to deliver a seamless and personalized financial experience

Banking UI evolution, Mobile banking adoption, AI in financial services, User experience (UX), Personalized finance