Paper Details

This research paper investigates the intersection of social media and political activism in India through a content analysis of online movements. The primary objectives are to understand the dynamics of online activism, explore the role of social media platforms in shaping political discourse, and identify patterns of engagement and mobilization within the Indian context. The methodology involves collecting Twitter data related to prominent online movements, conducting thematic analysis to identify key themes and patterns, and comparing findings with existing literature on digital activism. Key findings include the prominence of movements such as #Farmers Protest and # CAA Protests, the predominance of positive sentiment among tweets, regional variations in online engagement, the influence of key influencers, the significance of popular hashtags, and the high levels of engagement metrics. These findings contribute to a deeper understanding of the role of social media in driving political activism and fostering civic engagement in India. The implications of this research are significant, as they highlight the transformative potential of social media platforms in facilitating citizen participation, amplifying protest voices, and shaping political narratives. By leveraging digital technologies, activists and policymakers can enhance their outreach efforts, mobilize support for social causes, and effectuate positive change in society.

Social media, Political activism, Online movements, Content analysis, India, Twitter.