Paper Details

In the contemporary digital age, social media has profoundly impacted various aspects of life, including travel choices. This study investigates the influence of social media platforms such as Instagram, Facebook, and TikTok on individuals' travel decisions. By analyzing user-generated content, influencer marketing, and travel-related posts, the research aims to understand how social media shapes perceptions, inspires travel behavior, and influences destination selection. The study employs a mixed-methods approach, combining quantitative data from surveys and qualitative data from interviews to provide a comprehensive overview of the phenomenon. Key findings reveal that social media not only serves as a major source of travel inspiration but also significantly affects travelers' preferences and expectations. Additionally, the role of social media influencers in promoting destinations and shaping travel trends is examined. The research concludes that social media is a powerful tool in the travel industry, offering insights into consumer behavior and highlighting the need for strategic digital marketing in tourism. This study contributes to the understanding of digital influence in travel, providing valuable implications for marketers, travel agencies, and policymakers.

Social media, travel, choice, digital media.