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ISSN Number:
2582-8568


Journal DOI No:
03.2021-11278686

Title:
Construction of a Chinese Micro-Promotion Platform for Cross-Language Communication on the Belt and Road Initiative

Authors:
Pan Qianying

Cite this Article:
Pan Qianying ,
Construction of a Chinese Micro-Promotion Platform for Cross-Language Communication on the Belt and Road Initiative,
International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Volume: 5, Issue: 11, Year: November 2024, Page No : 31-43,
Available at : http://irjhis.com/paper/IRJHIS2411005.pdf

Abstract:

The Belt and Road Initiative (BRI) necessitates cross-language communication. By developing a mobile app platform that leverages language talent on both sides of communication, especially those along the BRI route who are proficient in Chinese, the need for an English intermediary can be bypassed. This mobile platform allows free, unrestricted communication across time and place, establishing a new model for cross-language interaction under the BRI framework. Concurrently, it promotes Chinese language internationalization by providing BRI-aligned language services. To access free translation services or live Chinese-language practice and support, users earn points by engaging with Chinese language modules and “product introduction” videos in the app’s backend. These points can then be exchanged for services, thereby incentivizing Chinese language promotion. Additionally, revenue generated from user interactions will fund translation fees and compensations for service personnel, creating a complete and sustainable cycle that addresses communication needs while advancing Chinese language outreach.*



Keywords:

Belt and Road Initiative; International Chinese Education; Chinese Language Promotion



Publication Details:
Published Paper ID: IRJHIS2411005
Registration ID: 21666
Published In: Volume: 5, Issue: 11, Year: November 2024
Page No: 31-43
ISSN Number: 2582-8568

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ISSN Number

ISSN 2582-8568

Impact Factor

5.71 (2021)

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03.2021-11278686