Paper Details

In order to achieve the Sustainable Development Goals (SDGs), businesses are essential, and social media influencer marketing has become a crucial tactic for advancing sustainability. This conceptual study investigates how social media promotes green corporate practices and shapes consumer views of environmental sustainability. Businesses may increase awareness and participation with SDGs by utilising influencer partnerships, content sharing, and marketing. However, adoption is hampered in underdeveloped nations by issues including resource limitations, inadequate internet connection, and digital illiteracy. Web of Science, Taylor & Francis, Emerald, Sage, Elsevier, and other credible and excellent databases were reviewed for this conceptual work. This study emphasises the advantages and disadvantages of using social media for long-term, sustainable growth. The results offer guidance to scholars, businesses, and governments on how to best use social media for promoting SDGs.

Sustainable Development Goals (SDGs), Social Media Influencer Marketing, Environmental Sustainability, Consumer Perception.