Paper Details

Barbeque Nation is one of the leading casual dining chains in India. Barbeque Nation operates around 200 outlets in India and is known for its live grill-embedded tables. Barbeque Nation established in 2006 with the concept “all you can eat concept” became very popular among people. Even Barbeque Nation has been able to show its presence outside India; it has its chains in UAE, Malaysia, and Oman. Barbeque Nation claims they provide consistently delicious food at a value-for-money price. Even this company is known for its quality work environment as it bagged 7th Rank among the best companies to work for in India across all categories by Economic Times. In 2021, Barbeque Nation launched its IPO at Rs 500 per share and its demand was huge and this stock peaked at Rs1,946. But recently it has crashed more than 80%. This is the need of the hour to study this case and to gain some management lessons. The case will focus on what happened to the stock prices and what current management is doing for the betterment of their investors. This case can be an epitome for management students to gain knowledge regarding building brands and exposure to financial markets.

IPO, Barbeque Nation, Brand Building, Financial Markets