Paper Details

This study examines the representation of women in advertisements from a feminist and gender perspective. Advertisements often emphasize women’s appearance over intelligence, creativity, or individuality, reinforcing societal gender stereotypes. By analyzing various ads and engaging with women across age groups, the research explores how such portrayals affect self-image, social behaviour, and perceptions of gender roles. Findings indicate that advertisements not only influence consumer behaviour but also perpetuate patriarchal norms and objectify women. The study underscores the need for ethical advertising that respects women’s dignity and promotes equitable representation. In the 21st century, advertisements have become a pervasive medium, shaping societal attitudes through television, print, digital platforms, and public displays.

Advertisement, Women, Society, Feminism, Gender, advertisement, media, product and modern.