Paper Details

As a developing economy, India is dealing with numerous environmental issues brought on by excessive chemical use. Pollutants in the environment have caused multiple medical issues in addition to affecting the atmosphere. The usage of cosmetics is motivated by personal goals like improving one's appearance, hygiene, and confidence. These days, cosmetics use is beginning to take note of environmental effects, which has led to a rise in the popularity of green cosmetic products. The health hazards linked to consuming artificial, non-green items and how they interact with the human body are causing increasing worry. Society has realized the value of being "Organic" and “natural” as a result of the significant changes in the environment. Today's consumers are becoming more informed, and this is evident in their purchasing habits with regard to cosmetics. Data was gathered through primary and secondary research methods such as books, journals, publications etc. The research data was collected using quantitative method to assess consumer spending patterns, usage experience and examine consumer awareness, attitudes, and preferences towards green cosmetic products. Data collection was carried out through structured questionnaire distributed to 100 respondents. The purpose of this research is to discuss the advantages, disadvantages of green cosmetics. This study also discusses the market trends and consumer behavior in green cosmetics. Results show a positive response regarding the use of green products, including product safety, natural product ingredients, and reasonable cost as motivators for use of green cosmetics. Additionally, social media was determined to be the most significant factor affecting consumer purchasing decisions followed by peer influence. Finally, marketing trends indicated that consumers are becoming increasingly interested in beauty products free of chemicals and other environmentally conscious consumer products.

Environment, Green Cosmetics, Organic, Natural