Paper Details

Hotels are increasingly using immersive technologies to create better and more engaging guest experiences. This study looks at how immersive technology influences mindful experience and whether these experiences encourage guests to revisit hotels. Immersive tools such as digital and interactive features help guests feel more involved, relaxed, and present during their stay. The study focuses on understanding the connection between these technology-based experiences and guests’ feelings and future intentions. Based on responses from 110 hotel guests, the results show that immersive technology has a strong positive link with mindful experience (r = 0.928, p < 0.01). Guests who feel more mindful and emotionally engaged are also more likely to plan a return visit (r = 0.715, p < 0.01), and immersive technology itself is significantly associated with revisit intention (r = 0.726, p < 0.01). This suggests that meaningful and well-designed immersive experiences can improve both guest satisfaction and loyalty. Rather than focusing only on comfort and service, hotels can benefit from creating experiences that help guests feel mentally and emotionally connected. The study highlights the growing role of immersive technology in shaping modern guest experiences. It also offers useful insights for hotel managers who wish to improve guest engagement and encourage repeat visits. Future studies can explore this topic further with larger samples and different hotel settings.

Immersive Technology, Mindful Experience, Guest Engagement, Revisit Intention, Hospitality