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Volume 07, Issue 10
Frequency: 12 Issue per year
Paper Submission: Throughout the Month
Acceptance Notification: Within 2 days
Areas Covered: Multidisciplinary
Accepted Language: Multiple Languages
Journal Type: Online (e-Journal)
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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
Influence of Green Marketing on Consumer Buying Behavior and Sustainable Consumption
Authors:
Cite this Article:
,
Influence of Green Marketing on Consumer Buying Behavior and Sustainable Consumption, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Volume: 07, Issue: 10, Year: October 2026, Page No : 96-107,
Available at : http://irjhis.com/paper/IRJHIS2610010.pdf
Abstract:
Green marketing promotes products and services that offer environmental benefits and encourages consumers to adopt more sustainable purchasing practices. Growing concerns about climate change, pollution, deforestation, and waste have increased the importance of environmentally responsible consumption. The study highlights the importance of consumer awareness in promoting green products and supporting sustainable development.
Keywords:
Green Marketing, Consumer Awareness, Sustainability, Purchasing Behavior, Eco-friendly Products, Marketing Strategies
Publication Details:
Published Paper ID: IRJHIS2610010
Registration ID: 22513
Published In: Volume: 07, Issue: 10, Year: October 2026
Page No: 96-107
ISSN Number: 2582-8568
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