Paper Details

Retailing is the final step in the distribution channel of merchandise, i.e. the last link in the supply chain connecting the bulk producers of commodities to the final consumers. Retail is a very strong component of the service sector. Growth and development of the organized retailing in the country is driven by two main factors, lower prices and benefits. Measuring and managing service quality from the consumers’ point of view is still a developing and a challenging issue. Both from the academic community point of view, and in business practice, it is well established that measurement of service quality is an important procedure for improving the performance of the overall service quality. Therefore the objective of this study is to find out relationship between customer satisfaction and service quality of apparel specialty store. Researcher collect 130 responses from apparel specialty stores customer and check service quality of the stores.

Service Quality, Customer Satisfaction, Apparel specialty stores