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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
A SHIFT FROM PHYSICAL ERA TO DIGITAL ERA - A CASE STUDY ON CUSTOMER PREFERENCE TOWARDS ONLINE SHOPPING IN NORTH AND SOUTH DISTRICT OF GOA
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Cite this Article:
,
A SHIFT FROM PHYSICAL ERA TO DIGITAL ERA - A CASE STUDY ON CUSTOMER PREFERENCE TOWARDS ONLINE SHOPPING IN NORTH AND SOUTH DISTRICT OF GOA, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Special Issue, March 2022 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India), Page No : 372-380,
Available at : http://irjhis.com/paper/IRJHISIC2203049.pdf
Abstract:
Due to easily availability of Internet, Online shopping has become a very popular activity done by people across different ages. Online shopping has become habitual similar to email and browsing. In this study we have made an attempt to understand the customer preferences towards online shopping in both the districts in Goa. The research focus on the important factors which influence behaviour of customer while online shopping and it also aims to identify the various determinants which are seen in the intention of the customer while doing the online shopping.In this study we have taken responses from 83 respondents, 62 respondents are from North District and 21 respondents are from South District of Goa. In the study it is found there is a positive approach towards online buying among the people of North and South District of Goa. The major determinants responsible for online shopping were Door Step Delivery and Time Saving in the process of buying. It is also observed that Youth prefer online buying more often.
Keywords:
Online shopping, Customer preferences, Buying behaviour.
Publication Details:
Published Paper ID: IRJHISIC2203049
Registration ID: 20638
Published In: Special Issue, March 2022 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India)
Page No: 372-380
ISSN Number: 2582-8568
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