Paper Details

Effective personal selling addresses the buyer’s needs and preferences without making him or her feel pressure. Good salespeople offer advice, information, and recommendation to customer. Salespeople help buyers to save their money and time during the decision process. The seller should give honest responses to any question or objection that buyer has risen. He should take care more about fulfill the buyer’s needs than making the sale. Attending to these aspects of personal selling contributes to a strong, trusting relationship between buyer and seller.Personal selling uses in-person interaction to sell products and services. This type of communication is carried out by sales representatives, who are the personal connection between a buyer and a company or a company’s products or services. Salespeople not only inform potential customers about a company’s product or services, they also use their power of persuasion and remind customers of product characteristics, service agreements, prices, deals, and much more. In addition to enhancing customer relationships, this type of marketing communications tool can be a powerful source of customer feedback, as well.

personal selling, products and services, communication, customer relationships