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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
DIGITAL MARKETING STRATEGIES IN TODAYS ERA
Authors:
Cite this Article:
,
DIGITAL MARKETING STRATEGIES IN TODAYS ERA, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Special Issue, March 2022 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India), Page No : 567-570,
Available at : http://irjhis.com/paper/IRJHISIC2203075.pdf
Abstract:
Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The purpose of digital marketing strategies is to attract the customers and allowing them to interact with the brand through digital media. This study focuses on the importance of digital marketing strategies for both marketers and consumers.
Keywords:
Digital Marketing, Consumers, Social Media, Brand.
Publication Details:
Published Paper ID: IRJHISIC2203075
Registration ID: 20666
Published In: Special Issue, March 2022 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India)
Page No: 567-570
ISSN Number: 2582-8568
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