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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
Customer Relationship Management from an Automotive Battery Company’s Perspective
Authors:
Cite this Article:
,
Customer Relationship Management from an Automotive Battery Company’s Perspective, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Special Issue, March 2022 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India), Page No : 626-641,
Available at : http://irjhis.com/paper/IRJHISIC2203084.pdf
Abstract:
Competition, global quality, and new economic realities limit success of the organizations. Revenues, profits, and market shares will be gained only from retained and new customers. In the new market place, under global market-oriented economy the choice-empowered customer will decide survival and success of the organization. In the global competitive market, management must focus on the customer. The very existence and survival of an enterprise is now the customer, not production, or profits or even market shares. The customer is now demanding, choosy and also unforgiving. Today customer demands the most cost-effective way of fulfilling the needs. Customers expect quality and value for money.
Keywords:
New Economic Realities, Customer, Customer Satisfaction, loyalty, CRM
Publication Details:
Published Paper ID: IRJHISIC2203084
Registration ID: 20675
Published In: Special Issue, March 2022 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India)
Page No: 626-641
ISSN Number: 2582-8568
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