Paper Details

There is a need for companies to understand how to better meet customers’ requirements. Recently an increased interest in customer perception, awareness and buying behaviour has shown by the company due to an amplified need for prerequisite of quality healthcare and increasing competition among healthcare product manufacturer with the increasing emphasis on quality healthcare. This article determines awareness, perception of quality, price, services, availability of product etc. of LED SIGNS AND BOARDS. The demographic factors pertaining to the tendencies, attitude and priorities of inhabitants must be given due importance to have a fairly good understanding of the purchasing patterns of consumers. Customer perception, awareness plays an important role for consumer buying behaviour. The article revealed age wise, income wise, gender wise, education level and marital status wise significant difference in perception and awareness of customers. Consumer is king now days so it is very important to understand the present demographic changes and the impact of demographic variable on consumer awareness. Customer awareness regarding LED SIGNS AND BOARDS that would directly affects the customer’s outcome.

Customer Awareness, Perception, Demographic Variable, LED SIGNS AND BOARDS,