Paper Details

Mobile Business Intelligence (MBI) is defined as “a system including both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets, to aid effective decision-making and management support, for the overall purpose of increasing firm performance”. Lately, Increased use of mobiles or smartphones lately with the advent of high-speed internet via. 4G, 5G has prompted many businesses to use mobile devices as a platform for quick decision-making. It facilitates the online integration of mobile data so that users get real-time data access directly from the device. Over the decades MBI has become a core strategy for the growth of many small, medium and large corporations in India. However, recent growth of startups in India lags behind in the implementation and exploitation of MBI solutions. The Mobile Business Intelligence Market is expected to register a CAGR of 22.43% over the forecast period 2021 to 2026. The growth in the adoption of mobile BI by large enterprises in the Banking, Financial services and Insurance sector (BFSI sector) can be attributed to numerous factors, viz. the growing adoption of data analytics, an increase in mobile data generation, proliferation of mobile devices and apps, and the improved efficiency of BI tools. Chai startups have mushroomed in India lately as it is the most consumed beverage after water, according to the Food and Agricultural Organization of the United Nations, has a very progressive market in India and across the globe. To counter competition, Chai startups must be able to monitor and effectively use all of their resources, in particular information resources, to assist them in making vital strategic business decisions. This paper highlights the challenges for Chai-startup such as lack of strategic planning, technical expertise and limited budget when implementing a Mobile BI solution within its operations in Miraj city. This paper highlights how these challenges can be overcome through applying various BI tools and strategies and their probable paybacks.

Mobile Business Intelligence (MBI), Business Intelligence (BI), Chai-startup.