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ISSN Number:
2582-8568


Journal DOI No:
03.2021-11278686

Title:
Promotion & Marketing Of Library Products & Services

Authors:
Miss. Tanaya Dattatray Gaikwad

Cite this Article:
Miss. Tanaya Dattatray Gaikwad ,
Promotion & Marketing Of Library Products & Services,
International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Special Issue, February 2023 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India), Page No : 131-135,
Available at : http://irjhis.com/paper/IRJHISIC2302017.pdf

Abstract:

The marketing & promotion of Library is essential need of today’s day to day life. We should have the hunger of knowledge & for fulfill that hunger library is a great source, for familiarize with that source to the all peoples marketing & promotion is necessary i.e. Marketing of Library and information service is very important aspect in the Library domain In this paper author discussed about the importance, need of library marketing, author express own view’s & suggestions according to library marketing, history of library marketing, laws of library science, 7 principles of marketing in terms of library, way’s, challenges, required skills for library marketing; hopefully this information will be useful for users.



Keywords:

Library, Marketing, Promotion, Services.



Publication Details:
Published Paper ID: IRJHISIC2302017
Registration ID: 20954
Published In: Special Issue, February 2023 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India)
Page No: 131-135
ISSN Number: 2582-8568

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ISSN Number

ISSN 2582-8568

Impact Factor

5.71 (2021)

DOI Member


03.2021-11278686