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ISSN Number:
2582-8568


Journal DOI No:
03.2021-11278686

Title:
A Study of E-Marketing Apps for Agricultural Product

Authors:
Dr. Kajal V. Khandagale , Dr. Kiran D. Gonte

Cite this Article:
Dr. Kajal V. Khandagale , Dr. Kiran D. Gonte ,
A Study of E-Marketing Apps for Agricultural Product,
International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Special Issue, February 2023 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India), Page No : 168-172,
Available at : http://irjhis.com/paper/IRJHISIC2302022.pdf

Abstract:

E-marketing can be defined as the use of Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept Now farmers are can market their agricultural products through different Agricultural E-Marketing apps such as Smartcrop, Peek Bazzar, Digital Mandi India, Agribuzz-Agri-app, Gram Seva aap, Agri Market etc..This research paper is based on Primary as well as secondary data and objectives are study E-Marketing apps for Agricultural Product and benefits of E-Marketing for Agricultural product. It provides complete information on the selling prices, weather reports, package of practices of crops and the supply &demand of the crop or agriculture output. Hence the Agricultural E- marketing infrastructure has to be enhanced to E-marketing plays a major & key role in doubling the farm income, a central government vision.



Keywords:

E-Marketing, Digital, Farmer, Social media, agricultural marketing



Publication Details:
Published Paper ID: IRJHISIC2302022
Registration ID: 20962
Published In: Special Issue, February 2023 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India)
Page No: 168-172
ISSN Number: 2582-8568

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ISSN Number

ISSN 2582-8568

Impact Factor

5.71 (2021)

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03.2021-11278686