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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
College Students’ Perception towards Online Shopping in Solapur City: A Study
Authors:
Cite this Article:
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College Students’ Perception towards Online Shopping in Solapur City: A Study, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Special Issue, February 2023 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India), Page No : 219-233,
Available at : http://irjhis.com/paper/IRJHISIC2302028.pdf
Abstract:
Online purchasing is becoming more popular in India. The internet is used by both urban and rural populations. Increased internet usage, increased educational levels, changing lifestyles, more women working, and the country's economic growth are just a few of the primary drivers fueling demand for online business techniques and technologies. In today's digitalized environment, the majority of consumers, particularly young and college students prefer to surf e-commerce websites. As part of this effort, a study on "College Students' Perceptions of Online Shopping in Solapur City" is being conducted. This study aims to investigate the demographic profile of college students. The research also aimed to investigate the elements that influenced internet shopping. The study also highlighted the factors that functioned as a deterrent to online buying as well as the respondents' overall satisfaction level.
Keywords:
Online Shopping, Internet, Urban Rural population, Perceptions, Overall Satisfaction
Publication Details:
Published Paper ID: IRJHISIC2302028
Registration ID: 20968
Published In: Special Issue, February 2023 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India)
Page No: 219-233
ISSN Number: 2582-8568
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