Paper Details

Paper attempted to know the eminence of Veena World in international tour packages in Satara to understand the scope for international tour operating business in Satara. 7P’s of marketing mix Product (Tour packages), Pricing, Place and channel distribution; Promotion, Process, People and Physical Evidence considered to know the eminence of Veena World with reference to existing four tour-operating agencies in international tour packages in Satara as Sathe Tours, Global Holidays, Kadam Tours and Kesari Tours. Collected data analyzed and inferences presented in data discussion. The results shows that though there are five tour operating providers in international market, Kesari tours is close competitor to Veena World. More or less their offers are similar. Both are involved in number of packages, however some area offers are exclusively offered by Kesari and some by Veena World. It shows that their competition lies with product range. In case of pricing Veena World pricing range is lower compared to Kesari. Rest of the tour operating agencies in Satara is much behind in product range compare to Veena World. Thus, Veena World can compete only with product range and prices since promotion, physical distribution & place (location), people, process and Physicial evidence are available and found similar so no scope to compete in these elements. Spot booking is not available in Veena World service delivery process as other do. Article provides input to the new comers in tour operating business in international tour packages in Satara. Veena World would come to know their eminence in international tour packages in Satara, would understand the competitive edge, and know the unmet areas in product offers. Comparison could help in selecting appropriate marketing mix model according to product's categories. Article raise few questions like is established brand make the difference in price competition. Is Veena World obtained the same results from other cities?

Tour Packages, Veena World, Marketing Mix and International Tour