Paper Details

Digital marketing in the banking industry has been on the rise in recent years, with many banks utilizing various digital channels to reach and engage customers. Some of the key trends in digital marketing for banks include the use of social media, mobile banking apps, and online banking portals. Banks are also using data analytics and artificial intelligence to personalize their marketing efforts and offer more targeted products and services to their customers. Additionally, there has been an increase in the use of video marketing, chatbots, and virtual reality to enhance the customer experience. As more and more people prefer to do their banking online, it's likely that these trends will continue to gain momentum in the future. By taking this as a background the current study will helps to explore the digital marketing trends, digital banking innovations, emerging marketing strategies and challenges in banking sector. This paper is based on secondary data collected from various websites, articles, related journals, blogs etc.

Digital Marketing, Banking, Trend, Challenges, Technology, Marketing Strategies