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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
Potential Use of Data Analytics for Marketing: A Theoretical Review
Authors:
Cite this Article:
,
Potential Use of Data Analytics for Marketing: A Theoretical Review, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Special Issue, August 2021 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India), Page No : 275-278,
Available at : http://irjhis.com/paper/IRJHISICPC210839.pdf
Abstract:
Data analytics in marketing can provide you with unique opportunities for business and market growth.Different analytics tools draw insights from data collected from different media. Data analytics tools includes Perfect Marketing Automation, Data Fuel Competitive Intelligence, Neuromarketing, Data Build up Personalization and Predictive Analytics. Data Analytics is playing a larger and larger role in strategizing your way forward as a business. In spite of industry type, business size, data is impacting on your marketing strategy.
Keywords:
Data analytics, Neuromarketing, Predictive Analytics, Intelligence, Marketing Automation
Publication Details:
Published Paper ID: IRJHISICPC210839
Registration ID: 20389
Published In: Special Issue, August 2021 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India)
Page No: 275-278
ISSN Number: 2582-8568
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