Paper Details

In today’s competitive globalization where the entire globe is treated as a single market and the impact of COVID-19 Pandemic scenario Sustainability has become the key strategy on the part of the business firms. Even though majority of the organizations are technology driven ,the leaders of human resources knew the importance of creating employee branding previously it was a easy task to attract and retain employees solely with the handsome compensation but this strategy no more works in this scenario where there is a scarcity of effective and efficient manpower. Therefore to sustain in this highly competitive world organizations should attract people with mutual interdependence and win-win situation. In this context employee satisfaction plays a significant determinant of organizational success. This article focuses on the various factors that influence the employee satisfaction and strategies in attracting and retaining the talent pool through which firms can manage their employees to sustain and achieve competitive advantage.

Employee Satisfaction, Talent, Sustainability ,Employee Branding , Competitive, Advantage