Paper Details

With the advent of modern technologies and roaring of online stores, online shopping has become the locus of business arena. The status-quo of online shopping has become ease of business models amidst the people owing to shopping convenience, availability of a product or service, information search, consumer interactions and so on. Owing to the fast-growing lifestyle, online shopping has marked its footprints phenomenally good in all spheres. With the steep hike of the online business model footprints which is tied up with transition in buying behaviour amid the spinsters, the surgein online shopping has become a trendy way for consumers and retailers to trade online. Hitherto online shopping has increased the percentage of E-consumers’ in India. Spinster playa predominant role and their buying behaviour is preponderant. This study spotlight on factors that influence spinster online-shopping behaviour. The factors that fosters the buyers to shop-online and their attitudes towards online-shopping are studied. The findings of this study will fructify spinster consumer, online retailers, marketing managers, and academicians.

Consumer Behaviour, E-Consumers, Buying Behaviour, Online-Shopping, Online Stores, Spinster