Paper Details

This paper explores the disruption of digital marketing driven by emerging technologies such as artificial intelligence (Al), augmented reality (AR), virtual reality (VR), blockchain, and voice search optimization. The objective is to analyze how these tools are transforming traditional marketing methods, enabling businesses to reach and engage customers in innovative ways. The study also investigates the challenges and opportunities these technologies present for companies. The methodology combines a literature review with a survey of 50 participants to assess their awareness and use of digital marketing tools. Survey analysis shows varied familiarity with these technologies, with respondents particularly interested in Al-driven personalization and social media tools. The paper's findings highlight that while technologies like Al and AR offer enhanced customer experiences, businesses must invest in technical expertise and infrastructure to maximize their impact. Blockchain also presents opportunities for transparency and fraud reduction in advertising. The implications suggest that businesses should prioritize integrating these tools into their marketing strategies while addressing privacy concerns and preparing for a future with more data-driven, tech-enabled campaigns. This research emphasizes the need for continuous adaptation in a rapidly evolving digital landscape.

Digital marketing, technological disruption, artificial intelligence (Al), augmented reality (AR), virtual reality (VR), blockchain, voice search optimization, personalized marketing, customer engagement, data privacy, advertising transparency, survey analysis, marketing tools, business strategies, cookieless future, immersive experiences, tech ¬ driven marketing.