Paper Details

This research paper investigates the role of fintech in promoting financial inclusion among low-income individuals in Ahmedabad, India. The study aims to explore the relationship between demographic factors, financial behaviour, fintech adoption, digital literacy, and attitudes towards fintech within this specific urban context. The research methodology employed stratified random sampling to collect data through online surveys and in-person questionnaires. The survey included questions on financial behaviour, fintech adoption, digital literacy, and attitudes towards fintech. A pilot study ensured the reliability of the questionnaire. The findings reveal that age, gender, income level, and education level significantly influence financial behaviour and fintech adoption. Younger individuals exhibit better financial behaviour and higher digital literacy, while higher-income individuals are more likely to adopt fintech solutions. Gender disparities in both financial behaviour and fintech adoption highlight the importance of gender-sensitive financial inclusion efforts.These results align with existing literature on fintech's positive impact on financial inclusion, especially in urban areas. However, our study emphasizes the role of demographic factors and digital literacy in shaping fintech adoption patterns. The implications of this research are relevant for businesses and policymakers. Businesses should focus on user-centric fintech solutions tailored to the needs of low-income users. Policymakers should create an enabling environment for fintech innovation, address regulatory concerns, and prioritize financial education and digital literacy initiatives. In conclusion, this study contributes to a deeper understanding of fintech's role in financial inclusion and offers insights to promote inclusive fintech growth in urban areas, benefiting low-income populations in Ahmedabad and similar contexts.

Fintech, Financial Inclusion, Demographics, Digital Literacy, Financial Behavior, Urban Finance.